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Today the National Restaurant Association introduced its People Behind the Plate initiative highlighting those in the restaurant industry who have persevered and chosen to make a difference in their local communities despite the tremendous challenges they’ve faced over the last two years.

The first six videos feature restaurant owners and operators from Oregon, Michigan, and Texas who have stepped forward to feed frontline workers, support deployed troops and provide meals for those in need. Those showcased in the initial series include:

Katherine Lam & Daniel Nguyen, owners of Bambuza Vietnam Kitchen in Portland, OR

Kelsey Yoho, co-owner of Weekend Beer Company in Grants Pass, OR

Chef Petro Drakopoulos, owner & chef of Republica Gastro Pub in Berkley, MI

Jerry Maddox, owner of Fazoli's in Pharr, TX

CaSarah Pine, Staff Sergeant, United States Air Force

Lance Trenary, President & CEO, Golden Corral

The launch comes at a time when restaurants continue to face the impact of the pandemic as well as labor and supply shortages, rising costs and lack of support from government lawmakers. People Behind the Plate shines a light on the strength, tenacity, and generosity of those working in the foodservice industry.

“When you hear the word community, you think of the people, places, and experiences that make your town feel like home. By creating good jobs, welcoming customers, and helping to feed the less fortunate, community is at the heart of the people in the restaurant industry.” Said Tia Mattson, EVP of marketing and communications for the association. “The People Behind the Plate initiative puts names and faces to the restaurant owners, operators, and employees who serve their communities every day.”

The first six videos are available on the National Restaurant Association website.